This blogpost is all about SEOptimer.
What is SEOptimer?
SEOptimer allows users to check their websites for various SEO factors. It is an online search engine optimization tool that provides a comprehensive analysis of data, content, backlinks and technology. It gives suggestions on how to improve the SEO performance of the website to further improve one’s website (Marotel, 2022).
Why you should conduct an SEO Audit
SEO audits are a crucial, essential part of maintaining the efficacy of your SEO strategy. You’re losing out on a sizable quantity of search engine traffic and potential consumers if your website isn’t properly optimized for search.
Here are the top 3 reasons why you should conduct an SEO audit of your website:
- Search engines like Google, Yahoo, and Bing are always changing their algorithms to deliver better search results. You should be aware of these changes, so you can modify the content of your website as necessary.
- Problems on your website: It’s crucial to check that no links or error messages are present on your website. The audit will reveal the problems, allowing you to reroute them and gain back lost traffic.
- Titles and Meta Information: When you appear in search results, people will scan your title tags and meta descriptions first. It is crucial that they relate to the website’s content (Imagiunity, 2022).
How to create an SEO Audit
SEO Audit Apple
Let’s have a look at Apple’s SEO Performance.
Apple is an American computer and consumer electronics company. It is one of the largest companies in the world and is known for developing the iPhone, iPad and other electronic devices (Wright, 2022).
The website gets a B+ in total, which is not bad, but could definitely be better. The individual points are explained in more detail below (SEOptimer, 2023).
On Page
Apple’s on-page SEO performance receives an A- grade. In order for search engines to properly understand the content and rank it for relevant keywords, on-page SEO is critical. By ensuring that the HTML tag content is filled in correctly and that the text content is properly aligned with the chosen keywords, Apple can further improve the site.
As for Apple’s SEO, there are many good things to mention. For example, the amount of text, the use of canonical form, etc. However, there are a few areas that could be improved.
The title tag is crucial to help Google understand the topic of your website. It should be between 10 and 70 characters. For Apple, it’s 5. The meta description should be slightly shorter, as in this case, it is 172. This text, which appears in search results as description text, is crucial for understanding the content of the page.
Another suggestion is to include the most important keywords in the crucial HTML tags. Keywords are not evenly distributed in the most important HTML tags. The exact keywords you want to rank for should be the focus of the page content.
The last step is to use an analytics tracking solution. With the help of website analytics tools like Google Analytics, you can measure, analyze and eventually improve the traffic on your website (SEOptimer, 2023).
Links
Apple receives a failing grade for the links, which is very bad. The links need to be modified to be more human and search engine readable. The page contains 269 links in total. External links, which convey authority to other websites, make up 13% of the links. 0% of the links are no follow links, which means that authority is not conveyed to these target sites.
Friendly Links: Several of the link URLs don’t seem to be user- or search engine-friendly. It is advised to shorten URLs, remove unusual characters, and reduce filenames and code strings to make them as readable as feasible (SEOptimer, 2023).
Usability
The usability is rated D. So, it could be improved without a doubt. Usability is crucial for expanding the audience and reducing bounce rates. This test shows how the page is displayed on different devices. Since most of the internet traffic nowadays comes from mobile devices and tablets, it’s important that the website is optimized for these platforms (SEOptimer, 2023).
Performance
The website is exceptionally powerful, which earned it an A+ grade. It should therefore be quite fast and responsive for users. To ensure a positive customer experience and lower bounce rates, performance is crucial.
Social
The social network gets a grade B. Apple does not seem to be very active in social media. Using social media is crucial for brand visibility, customer communication, and as a marketing tool to increase website traffic. To be more visible in these networks and gain more followers, it is recommended to display all profiles on the website (SEOptimer, 2023).
Learn more about SEOptimer:
References
Imaginuity (n.d.) Why is it important to perform an SEO audit?, Imaginuity, Available at: https://www.imaginuity.com/insights/why-is-it-important-to-perform-an-seo-audit/ (Accessed: March 21, 2023).
Marotel, A. (2022) Audit Seo: Seoptimer, Twaino, Available at: https://www.twaino.com/outils/seo-en/audit-seo-seoptimer-2/ (Accesses: March 21, 2023).
SEOptimer (2023) Audit Results for http://www.apple.com. Available at: https://www.seoptimer.com/www.apple.com (Accessed: March 21, 2023).
Wright, G. (2022) What is Apple? An products and history overview, WhatIs.com.TechTarget. Available at: https://www.techtarget.com/whatis/definition/Apple (Accessed: April 4, 2023).
Youtube (2022) Basic SEO Audit for Beginners, How to Do a FREE SEO Audit under 15 Minutes. Available at: https://www.youtube.com/watch?v=uYP43D7iCyM (Accessed: March 21, 2023).
Anne Madita 